What they say:

"Product Hospital has showed us that disruptive innovation is possible through tailored and sustainable practices of corporate entrepreneurship in a large enterprise. We have seen that focusing on the differential value that we are creating in customer’s life enhances our product outcomes. And we have experienced that establishing an experiment based product development process with a visual management based on smart data and lean analytics results in products solving real problems and, accordingly, creating real value. In brief, Product Hospital has helped us train our teams for the most updated tech product management practices, remodel our product development processes to go agile and iterative across the departments, and transform our corporate culture for sustainable innovation."

- Ugur Sennaroglu,  Mobile Financial Services Manager at Garanti Bank

 

"As FinTech startups give rise to the next generation of banking and payments, it is more vital than ever for us to create winning tech & digital products. Eventually we have to compete with Silicon Valley startups for not getting disrupted. However, it is extremely hard to improve business responsiveness in a large enterprise, where we face the obstacles of slow decision-making, conflicting departmental goals and priorities, risk-averse cultures and silo-based information. To create a viable solution, Product Hospital initiated a unique Corporate Entrepreneurship Program configured for the specific needs of Garanti Bank. Through the roadmap, trainings and the consultancy provided by Product Hospital, we are adapting Lean Startup and customer focused, agile, iterative and evidence-based Tech Product Management at scale. This has considerably shortened our innovation cycles and significantly minimized the mismatch between what customers want and what we deliver to the market. Creating a startup culture within the organization changed how we measure the success. And switching to tech entrepreneur mindset has made us focus on measuring the true business value of our innovation attempts through Innovation Accounting. Product Hospital empowered our organization to break away from the status quo and out of the comfort zone, which is exactly what we need to create the future of banking."

- Atilla Daci,  Digital Banking / New Business Development & Strategy Supervisor at Garanti Bank

"Dogus Media Group directs Turkish media sector with its innovative and pioneer identity. Covering 8 television channels, 10 online brands, 4 radio stations, 6 licensed monthly magazines and reference books, DMG endeavors every single day to keep up with rapid changes in technology and digital space. As the group CTO, one of my primary targets is to adapt Silicon Valley spirit and mindset to boost experiment based and data-driven innovation culture within the organization. For that purpose, Product Hospital provided a complete vision and end-to-end action plan to train and transform our organization to develop products aimed at creating real values for customers and measurable benefits for our businesses. Restructuring a giant organization to avoid getting disrupted, changing corporate mindset to avoid inefficiency by implementing product practices only if they bring measurable benefits, and creating an awareness to equally focus on business model innovation are tough and complex challenges. But we have full confidence in Product Hospital to help us overcome." 

- Baris Ozbey, CTO at Dogus Media Group

 

"Tech Product Management training that we had from Product Hospital has not only boosted our knowledge and skills, but also transformed our perception on innovation. For the first time, it was so clear that how Silicon Valley type of innovation and Startup practices were easily applicable in our current corporate environment. We have stopped to assume what would be the best and instead begun developing validated products based on insights, evidence and data. This has also reshaped our group habits and communication within the team in a super effective way. We have learned to fail fast and move to the next idea only within weeks. And we have learned how to design value propositions, prototype ideas, test hypothesis on product features or revenue models and pricing, how to use and interpret analytics, and deliver products with sustainable business models."

- Ertug Bilgin, Digital Channels Business Development at Garanti Bank

 

"Interpreting data accurately, understanding customer segments and needs, and creating the most effective user journey are crucial for achieving a sustainable growth rate in Mobile Payments business. Product Hospital has helped us design experiments, test our hypotheses efficiently and understand the results in detail to improve our user flow substantially. And it has guided us to explore and validate new customer value propositions that could be delivered through our product base and technology." 

- Onur Guven, Senior Manager of Mobile Payments at Turkcell

 

"Disruptive innovation was the main driver for all the teams in Garanti Bank Digital Channels. Being our mentor in a cross-functional corporate entrepreneurship innovation competition, Product Hospital efficiently explained lean startup formation techniques and practices on how to solve real life problems by creating real values over products in a fast-paced entrepreneurial environment. Its techniques helped further our teams to develop concepts based on insights, evidence and data through innovation." 

- Elif Aksoy, Digital Channels Supervisor at Garanti Bank

 

"Product Hospital helped me transform my company into an innovative workplace. As an agency, almost all of our clients demand digital projects and online products for web and mobile platforms. And we wanted to implement a correct and effective type of Tech Product Management in our company in order to serve our customers better. Product Hospital provided us a comprehensive and totally applicable roadmap to create a value based innovation culture, to adapt tech entrepreneurship mindset, and to develop lean and data-driven product management skill set within the organization. The changes we made have substantially improved our efficiency in digital operations and success in client projects. I, with no doubt, recommend Product Hospital to transform your organization to foster continuous innovation."

- Seckin Uysal,  Founder & Agency Director at Recode

"I got a chance to have a Lean Startup training from Product Hospital with my colleagues from Digital Banking & Mobile Financial Services. This training expanded our perspective about startup world and teamwork in a super dynamic environment, and it showed us how many different and applicable methodologies there are in the entrepreneurship and tech product management. It helped a lot to build our business model and develop our product by moving agile and iterative. Furthermore, this training was very enriching in both theoretical and practical way. Product Hospital also guided us through the investor deck process. As a great teacher and consultant, Product Hospital demontrates very deep and strong knowledge and experience about startups & mobile/online products." 

- Berke Tok, Mobile Financial Services Associate at Garanti Bank